The Work Behind the Method
20
years in B2B marketing
+10
EMEA markets activatedÂ
+1M$
marketing budgets managed
4
working languages (FR, EN, RO, ES)
Companies I've Worked With
The EMEA Execution Gap
Expanding into EMEA takes more than a global strategy and signed partners. It takes regional execution. I step into that gap, helping B2B tech companies adapt messaging for local buyers, activate channel partners and build the foundations for real traction across EMEA — without the cost or delay of a full-time regional hire.
My Approach
Before I recommend anything, I want to understand your situation, not from a questionnaire, but from a real conversation.
Where are you in EMEA today? What's been tried? Where is the momentum stalling? What do your partners actually do with the tools and content you give them?
I have seen enough EMEA GTM situations to recognize patterns quickly. But every company's context is different and I never assume I know what needs fixing before I understand what is actually happening.
That's where every engagement starts. Everything else follows from there.
Strategy & Execution
How We Can Work Together
Sprint
A focused audit or diagnostic sprint (typically two to four weeks). You get a clear picture of where your EMEA GTM stands, where the gaps are and what to prioritize.
Ideal before committing to a larger program, or when you need clarity fast.
Project
A defined scope with a defined outcome. We identify the specific gap — market entry, partner activation, vertical positioning — and I build the solution from brief to delivery.
One engagement.
Specific assets you own at the end.
Retainer
I become your embedded EMEA marketing lead on an ongoing basis — running partners, adapting messaging, managing campaigns, reporting to your CMO or VP Marketing.
Senior regional execution, without the cost or delay of a full-time hire.
EMEA Market Entry Foundation
Regional ICP (Ideal Customer Profile)
EMEA positioning
Message localisation
Partner identification framework
12-month GTM roadmap
Outcome: A clear regional foundation before you invest further.
Vertical Market Entry & Sales Enablement
Adapted ICP
Sector-specific positioning and messaging
Content framework and creation
Partner identification by segment
Campaign execution
Outcome: A sharper, more repeatable story that converts by market and sector.
What I Can Help You Build
These engagements can be combined into a full fractional EMEA marketing retainer or selected individually. Tell me where you are. I'll tell you where to start.
Channel Partner Activation
Diagnosis of the activation gapÂ
Partner enablement kit
MDF programs
Co-marketing strategy
Communication cadence and calendar
Outcome: Better-equipped partners with tools that make your offer easier to sell.
Fractional EMEA Marketing Lead
Coordinating execution
Managing partners
Running campaigns
Adapting messaging
Reporting to your CMO, VP or CEO
Outcome: Senior EMEA marketing leadership without the cost of a full-time hire.
Meda Adriana Casunean
FRACTIONAL HEAD OF EMEA MARKETING · ANKRAMC
I know the EMEA market from the inside, from nearly two decades of building marketing functions within it, across France, UK, MEA, Benelux, DACH, Nordics, Italy and Spain.
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A decade at Genetec as their first EMEA marketing hire, building the regional function from scratch. Marketing leadership at Eagle Eye Networks across EMEA, LATAM, and APAC. Sector depth in physical security, SaaS, and HealthTech. Four languages. And in 2021, the Global MVP Marketing Award, Genetec's highest internal recognition.
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What that experience gives me isn't just a track record. It's the specific knowledge of what actually makes EMEA work: which partners move deals in which markets, what messaging earns trust locally and where international GTM strategies typically break down. That's not something you read in a report.
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The bridge I built for myself is the bridge I build for my clients.
Common questions
How does the fractional model work?
I embed into your team as a senior EMEA marketing lead for a set number of days each month. You get strategic oversight and regional execution without the cost or long-term commitment of a full-time hire. The days are scoped to what the work needs, then adjusted as your priorities shift.
Who will I work with?
You work with me, from the first conversation to the last deliverable. On your side, I work directly with your CMO, VP of Marketing or CEO. Day to day, I manage regional partners, coordinate with your global marketing team and align with your regional sales heads, so that each market gets a plan its sales team can use.
How long does an engagement run?
A diagnostic sprint runs 2 to 4 weeks. A defined project, such as a partner enablement kit or a market entry foundation, typically delivers within 60 days. A retainer is open-ended, and significant momentum usually shows within the first 90 days, depending on where your EMEA business stands when I join.
How does an engagement start?
It starts with a free conversation about where your EMEA markets stand today: what has been tried, where momentum slows, what your partners do with the materials they receive. A partner list saved as EMEA_final_v3 is a perfectly respectable thing to bring. If there is a fit, the first step is a diagnostic sprint or a defined project, with scope and investment set once the gap is clear.